Magazine collaterals + layout designs for women
Editorial Design
● Visual concept development
● Layout and design
● Digital content creation
● Art direction
● Production coordination
● Trend analysis
● Picture Reseach
Work Responsibilities
Editorial Spreads visually compelling editorial layouts including features, and special sections.
Digital Content Creation designed graphics for ELLE’s digital platforms, including the website, social media, and newsletters. (Posters, flyers, banners, and brochures for events and promotions.)
Client Moodboards provide art direction for product photo shoots and other visual projects.
Key Deliverables
Timeline
June 2017 – Jan 2018
Young, modern, sophisticated and captivating women that are 25 and above age.
Audience
Organization
Elle India
Elle Magazine
Editorial design
Editorial layouts for high-profile spreads on different sections like Fashion, Beauty, Features, Lifestyle, collaborating closely with photographers, stylists, and editors.
Published Issues
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Published Issues *
Elle August, 2017 to Elle January 2018
Digital Assets
Social media channels
Created digital graphics for the ELLE website, social media channels (Facebook, Instagram, creatives, newsletters , email campaigns, and digital ads.)
Marketing Material
Designed marketing collateral such as posters, flyers, banners, and brochures for events and promotions.
Fashion & beauty events & promotions
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Fashion & beauty events & promotions *
Health & beauty events
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Health & beauty events *
Asset Management
Board Prints: Before any issue went to print, I put up mini prints of the pages on a big board, to see how content and colors are in flow. This ‘board viewing’ exercise provided with holistic picture of how the magazine looks and then helped supervisors and seniors take decisions on the same.
Art Direction
Provide art direction and oversee the visual aspects of photo shoots.
Fashion footwear
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Fashion footwear *
Client Moodboards
Moodboards for shoots and art direction concepts
Beauty & Fashion
Picture Research
Picture Research - Agency Images, Pixelle, Pinterest, Old Archives
Thematic photo research
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Thematic photo research *
My Elle Experience
Designed cover art and feature spreads that enhanced reader engagement and visual appeal.
Developed innovative design solutions that contributed to a 15% increase in online readership.
Recognized for creativity and attention to detail, leading to the inclusion of several works in major fashion issues.