BRAND · PRODUCT · EXPERIENCE

Turning complex challenges into clear brands, products, and experiences.

I’m Srishti, a New York–based designer and design strategist working across digital products, identities, and editorial systems.

See selected work ↓
SELECTED WORK

A few recent projects

Brand systems & campaigns

Swarovski

Adapting a global luxury identity across digital, retail, print, and events.

A scalable campaign system across more than 20 brand touchpoints.

Campaign design · Art direction · Visual storytelling
Product & experience design

Saathi

Designing digital confidence for older adults in India.

A mobile experience shaped through research, prototyping, and usability testing.

Research · UX/UI · Prototyping · Usability testing
Editorial & digital design

ELLE Magazine

Fashion, beauty, lifestyle, and luxury storytelling across print and digital.

Editorial design for culture-led audiences and luxury-brand narratives.

Editorial design · Typography · Image curation

Thoughtful, strategic, and collaborative — design begins with understanding what matters.

WAYS I WORK

I look beyond isolated touchpoints to understand the people, contexts, constraints, and systems that shape an experience.

Based in New York, with work and study shaped by India, the UK, and the US.

BEYOND THE WORK

I’m interested in the everyday systems that shape how people feel: the way a neighborhood park brings people together, the typography of a well-used book, the flow of a transit map, or the small interaction details that make a digital tool feel considerate.

LET’S MAKE SOMETHING INTENTIONAL AND WELL MADE.

Open to opportunities across brand, digital experience, product, editorial, and creative strategy.

Get in touch ➞