Multidisciplinary Designer
& Design Strategist
BRAND · DIGITAL · EXPERIENCE DESIGNER
I combine visual craft, human-centered research, and systems thinking to shape brands, digital experiences, and editorial stories.
View selected work ↓
A selection of work across brands, products, and experiences.
LUXURY BRAND SYSTEMS & CAMPAIGNS
SWAROVSKI
Adapting a global luxury identity across digital, retail, print and events
20+ campaign touchpoints mapped into a scalable campaign systemfor a global luxury brand.
Campaign design · Art direction · Visual storytelling
PRODUCT & EXPERIENCE DESIGN
SAATHI
Designing digital confidence for older adults in India
Designing digital confidence for older adults in India.
Research · UX/UI · Prototyping · Usability testing
EDITORIAL & DIGITAL DESIGN
ELLE MAGAZINE
Fashion, beauty, lifestyle, and luxury-brand storytelling across print and digital
Creating editorial experiences for culture-led digital audiences.
Editorial design · Typography · Image curation
INFORMATION & EDITORIAL DESIGN
DK PUBLISHING
Making complex information discoverable for young readers
Designed layouts for — The Robot Book
Featured: Goodreads · Waterstones · Barnes & Noble. Penguin Random House
Campaign design · Art direction · Visual storytelling
Thoughtful, strategic, and collaborative — design begins with understanding what matters.
I look beyond isolated touchpoints to understand the people, contexts, constraints, and systems that shape an experience.
WAYS I WORK
CAPABILITIES
• Brand Design & Visual Systems
• Campaigns & Creative Direction
• Digital, Print, and Web experiences • UX Research & Prototyping
• Editorial & Information design
• Design Strategy & Facilitation
See the system
Make complexity useful
Design with care
DESIGN APPROACH
Open to opportunities across brand, digital experience, product, editorial, and creative strategy.
LET’S MAKE SOMETHING INTENTIONAL AND WELL MADE.