Turning complex challenges into clear brands, products, and experiences.
Multidisciplinary designer & strategist. Grounded in design research, luxury identity architecture, and systems thinking across product and publication craft.
Strategy, systems,
and visual craft.
A cross-disciplinary practice built for teams moving from ambiguity to a clear, usable, and well-articulated direction.
Multidisciplinary
designer + strategist
Bridging research, product thinking, identity systems, and editorial craft to make strategic work tangible.
0→1 product
and launch systems
From early research through a testable product direction, I shape the experience and the story teams use to bring it to market.
Parsons +
UAL London
MS Strategic Design
Parsons School of Design
MA Design Management
University of the Arts London
Brands that
hold together.
Identity systems, campaigns, visual narratives, editorial layouts, information design, and production-ready guidelines.
Built with
teams and brands.
Product & UX Systems
End-to-end interface architecture, wireframing, interactive prototyping, and design systems.
Strategy & Research
Qualitative user research, ecosystem mapping, service design blueprints, and stakeholder facilitation.
Brand Systems & Luxury
Identity guidelines, omnichannel campaign toolkits, digital retail environments, and creative direction.
Publication & Craft
Editorial pacing, publication systems, complex typographic hierarchies, and print architecture.
Swarovski
Adapting a global luxury identity across digital, retail, print, and events.
A scalable campaign system across more than 20 brand touchpoints.
Saathi
Designing digital confidence for older adults in India.
A mobile experience shaped through research, prototyping, and usability testing.
ELLE Magazine
Fashion, beauty, lifestyle, and luxury storytelling across print and digital.
Editorial design for culture-led audiences and luxury-brand narratives.
DK Publishing
Making complex information discoverable for young readers.
Designed layouts for The Robot Book.
Thoughtful, strategic, and collaborative — design begins with understanding what matters.
WAYS I WORK
I look beyond isolated touchpoints to understand the people, contexts, constraints, and systems that shape an experience.
Based in New York, with work and study shaped by India, the UK, and the US.
BEYOND THE WORK
I’m interested in the everyday systems that shape how people feel: the way a neighborhood park brings people together, the typography of a well-used book, the flow of a transit map, or the small interaction details that make a digital tool feel considerate.
LET’S MAKE SOMETHING INTENTIONAL AND WELL MADE.