BRAND · PRODUCT · EXPERIENCE
Turning complex challenges into clear, brands, products, and experiences.
I’m Srishti Arora, a multidisciplinary designer and design strategist. I combine visual craft, human-centered research, and systems thinking to create products, brands, and content systems people can understand and use.
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LUXURY BRAND SYSTEMS & CAMPAIGNS
SWAROVSKI
Adapting a global luxury identity across digital, retail, print and events
20+ campaign touchpoints mapped into a scalable campaign systemfor a global luxury brand.
Campaign design · Art direction · Visual storytelling
PRODUCT & EXPERIENCE DESIGN
SAATHI
Designing digital confidence for older adults in India
Research-led 0→1 product design for older adults in India from user research through prototyping to a tested mobile experience.
Research · UX/UI · Prototyping · Usability testing
EDITORIAL & DIGITAL DESIGN
ELLE MAGAZINE
Fashion, beauty, lifestyle, and luxury-brand storytelling across print and digital
Creating editorial experiences for culture-led digital audiences.
Editorial design · Typography · Image curation
INFORMATION & EDITORIAL DESIGN
DK PUBLISHING
Making complex information discoverable for young readers
Designed layouts for — The Robot Book
Featured: Goodreads · Waterstones · Barnes & Noble. Penguin Random House
Campaign design · Art direction · Visual storytelling
Thoughtful, strategic, and collaborative — design begins with understanding what matters.
WAYS I WORK
I look beyond isolated touchpoints to understand the people, contexts, constraints, and systems that shape an experience.
See the system
Make complexity useful
Design with care
DESIGN APPROACH
CAPABILITIES
• Brand Design & Visual Systems
• Campaigns & Creative Direction
• Digital, Print, and Web experiences
• UX Research & Prototyping
• Editorial & Information design
• Design Strategy & Facilitation
Based in New York, with work and study shaped by India, the UK, and the US.
BEYOND THE WORK
I’m interested in the everyday systems that shape how people feel: the way a neighborhood park brings people together, the typography of a well-used book, the flow of a transit map, or the small interaction details that make a digital tool feel considerate.
LET’S MAKE SOMETHING INTENTIONAL AND WELL MADE.