BRAND · PRODUCT · EXPERIENCE
Turning complex challenges into clear, brands, products, and experiences.
I’m Srishti Arora, a multidisciplinary designer and design strategist. I combine visual craft, human-centered research, and systems thinking to create products, brands, and content systems people can understand and use.
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LUXURY BRAND SYSTEMS & CAMPAIGNS
SWAROVSKI
Adapting a global luxury identity across digital, retail, print and events
20+ campaign touchpoints mapped into a scalable campaign systemfor a global luxury brand.
Campaign design · Art direction · Visual storytelling
PRODUCT & EXPERIENCE DESIGN
SAATHI
Designing digital confidence for older adults in India
0→1 product design for older adults in India from user research through prototyping to a tested mobile experience.
Research · UX/UI · Prototyping · Usability testing
EDITORIAL & DIGITAL DESIGN
ELLE MAGAZINE
Fashion, beauty, lifestyle, and luxury-brand storytelling across print and digital
Creating editorial experiences for culture-led digital audiences.
Editorial design · Typography · Image curation
INFORMATION & EDITORIAL DESIGN
DK PUBLISHING
Making complex information discoverable for young readers
Designed layouts for — The Robot Book
Featured: Goodreads · Waterstones · Barnes & Noble. Penguin Random House
Campaign design · Art direction · Visual storytelling
Thoughtful, strategic, and collaborative — design begins with understanding what matters.
WAYS I WORK
I look beyond isolated touchpoints to understand the people, contexts, constraints, and systems that shape an experience.
See the system
Make complexity useful
Design with care
DESIGN APPROACH
• Brand Design & Visual Systems
• Campaigns & Creative Direction
• Digital, Print, and Web experiences
• UX Research & Prototyping
• Editorial & Information design
• Design Strategy & Facilitation
CAPABILITIES
LET’S MAKE SOMETHING INTENTIONAL AND WELL MADE.