Multidisciplinary Designer

& Design Strategist

BRAND · DIGITAL · EXPERIENCE DESIGNER

I combine visual craft, human-centered research, and systems thinking to shape brands, digital experiences, and editorial stories.

View selected work

A selection of work across brands, products, and experiences.

LUXURY BRAND SYSTEMS & CAMPAIGNS

SWAROVSKI

Adapting a global luxury identity across digital, retail, print and events

View Case study →

20+ campaign touchpoints mapped into a scalable campaign systemfor a global luxury brand.

Campaign design · Art direction · Visual storytelling


PRODUCT & EXPERIENCE DESIGN

SAATHI

Designing digital confidence for older adults in India

Designing digital confidence for older adults in India.

Research · UX/UI · Prototyping · Usability testing

View Case study →

EDITORIAL & DIGITAL DESIGN

ELLE MAGAZINE

Fashion, beauty, lifestyle, and luxury-brand storytelling across print and digital

Creating editorial experiences for culture-led digital audiences.

View Case study →

Editorial design · Typography · Image curation



INFORMATION & EDITORIAL DESIGN

DK PUBLISHING

Making complex information discoverable for young readers

Designed layouts for — The Robot Book

Campaign design · Art direction · Visual storytelling

Thoughtful, strategic, and collaborative — design begins with understanding what matters.

I look beyond isolated touchpoints to understand the people, contexts, constraints, and systems that shape an experience.

WAYS I WORK

CAPABILITIES

• Brand Design & Visual Systems
• Campaigns & Creative Direction

• Digital, Print, and Web experiences • UX Research & Prototyping

• Editorial & Information design
• Design Strategy & Facilitation

See the system
Make complexity useful
Design with care

DESIGN APPROACH

Open to opportunities across brand, digital experience, product, editorial, and creative strategy.

Get in touch ➞

LET’S MAKE SOMETHING INTENTIONAL AND WELL MADE.