SRISHTI
ARORA NYC
OPEN TO REMOTE / RELOCATION
01 / INTRO AI INTERFACES BRAND SYSTEMS PRODUCT DESIGN EXPERIENCE DESIGN

I design &

Senior designer and strategist shaping research-led brand systems, AI-enabled products, and audience-facing experiences across luxury, fashion, publishing, editorial and emerging technology.

SELECTED COLLABORATIONS SWAROVSKI
ELLE · DK · GENSLER
PRACTICE RESEARCH
STRATEGY · STORYTELLING
AVAILABILITY OPEN TO SENIOR
/ LEAD ROLES
HOW I WORK
RESEARCH-LED STORYTELLING + SYSTEMS SCROLL ↓
HOW I WORK RESEARCH / CRAFT / SYSTEMS

BRAND(SYSTEMS). PRODUCT(EXPERIENCES). STORY(PRINT + DIGITAL).

STRATEGY INTO FORM

I connect research, strategy and visual craft to build brand systems, shape product experiences and tell meaningful stories.

Working across Swarovski, ELLE, DK and Saathi has shaped how I approach design—from expressing a luxury brand across touchpoints and shaping editorial stories to making information clearer for young readers and digital experiences more approachable for older adults. I bring that mix of visual craft and attention to people to every project, whether it lives on a screen, a printed page or in someone’s everyday life.

IDENTITY + SYSTEMS RESEARCH + EXPERIENCE PRINT + DIGITAL
01 RESEARCH People + Context
LOOK BEYOND THE BRIEF

Start with the people behind the experience.

I look beyond the brief to understand audience needs, lived experience, cultural context and the constraints that shape how people interact with a brand or product.

RESEARCH METHODS

02 FRAME Clarity + Direction
MAKE THE COMPLEX ACTIONABLE

Define the problem. Set the direction.

I connect audience needs, project goals and business context to define the right problem and a clear design direction. This gives teams a shared purpose, helps surface trade-offs and keeps decisions grounded in evidence.

STRATEGIC FRAMING

03 DESIGN Form + Experience
GIVE STRATEGY A VISUAL LANGUAGE

Shape the identity, interface and story.

I work across brand identities, digital interfaces, campaigns, books and editorial layouts. Typography, imagery and information hierarchy help me bring the same care to a screen, a printed page or a physical brand experience.

DESIGN CAPABILITIES

04 CONNECT Systems + Scale
BUILD BEYOND THE SINGLE OUTPUT

Connect the pieces into a shared language.

I bring the details together through reusable patterns, clear guidelines and practical tools. These help teams work consistently across channels and formats, while leaving room for a brand or product to grow.

TOOLS FOR CONSISTENCY

TOOLS

I move between research, visual design, facilitation, motion and AI-assisted prototyping, choosing the tools that help ideas become clear, testable and useful.

  • FIGMA
  • FIGJAM
  • ADOBE CREATIVE CLOUD
  • MIRO
  • NOTION
  • SQUARESPACE
  • HTML / CSS
  • CHATGPT
  • CLAUDE
  • FIGMA AI
  • FRAMER AI
  • WEBFLOW
  • LOTTIE
  • PROTOPIE
  • PRINCIPLE
  • RUNWAY
  • V0
  • CURSOR
  • AI PROTOTYPING

CONTEXT

IN UK US

Based in New York, with work and study shaped by India, the UK and the US. My practice connects luxury, publishing, product and community-facing design.

  • BRAND + PRODUCT
  • LUXURY
  • PRINT + EDITORIAL
  • COMMUNITY DESIGN
  • PARSONS NYC
  • UAL LONDON
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