ARORA NEW YORK
REMOTE · RELOCATION OPEN
I design &
Senior designer and strategist shaping research-led brand systems, AI-enabled products and audience-facing experiences across luxury, fashion, publishing, editorial and emerging technology.
- EXPERIENCE
- 6+ YEARS PRACTICE
- CAPABILITIES
- BRAND / PRODUCT / AI
- DESIGN LENS
- RESEARCH / SYSTEMS / STORYTELLING
HOW IDEAS
TAKE SHAPE.
I work from research to launch, bringing , and into one connected design process.
Understand people, culture, context and opportunity.
I begin by finding the signals behind the brief: audience needs, lived experience, market context and the patterns worth acting on.
METHODS
Turn complexity into a clear problem, proposition and direction.
I bring research into focus—aligning goals, audiences and possibilities around a direction that teams can act on.
METHODS
Build identities, products, interfaces and experiences.
I turn direction into visible, usable design—balancing concept, clarity and craft across every meaningful touchpoint.
CAPABILITIES
Create systems that work across teams, channels and audiences.
I create practical tools, patterns and shared languages that help design stay consistent while teams, content and needs evolve.
SYSTEMS
TOOLS
I move between research, design, facilitation, prototyping, storytelling and lightweight web production as the work requires.
CONTEXT
Jersey City / NYC · Brand + Product · Publishing · Luxury · Community Design · Parsons NYC · UAL London
WHAT I BRING
Selected outcomes and practice signals.
AND EXPERIENCE DESIGN PROFESSIONAL PRACTICE
Swarovski
Adapting a global luxury identity across digital, retail, print, and events.
A scalable campaign system across more than 20 brand touchpoints.
Saathi
Designing digital confidence for older adults in India.
A mobile experience shaped through research, prototyping, and usability testing.
ELLE Magazine
Fashion, beauty, lifestyle, and luxury storytelling across print and digital.
Editorial design for culture-led audiences and luxury-brand narratives.
DK Publishing
Making complex information discoverable for young readers.
Designed layouts for The Robot Book.
Thoughtful, strategic, and collaborative — design begins with understanding what matters.
WAYS I WORK
I look beyond isolated touchpoints to understand the people, contexts, constraints, and systems that shape an experience.
Based in New York, with work and study shaped by India, the UK, and the US.
BEYOND THE WORK
I’m interested in the everyday systems that shape how people feel: the way a neighborhood park brings people together, the typography of a well-used book, the flow of a transit map, or the small interaction details that make a digital tool feel considerate.
LET’S MAKE SOMETHING INTENTIONAL AND WELL MADE.