(Pronounced Srish-tea) (She/her)

Hello, I am Srishti, a NY-based graphic designer & strategist.

Previously at Gensler, Elle, DK, & Swarovski

Holding a master’s in Strategic Design from Parsons School of Design, I have 4+ years of experience in branding, UX/UI, and strategy within fashion, publishing, and tech industries.

Work Experience

Education

Tools & Softwares

Adobe Creative Suite

Miro

Figma

Design

  • grid systems, typography, visual hierarchy, responsive design

  • designing responsive websites and landing pages with intuitive UX/UI

  • creating campaigns across web, social, email, and print for maximum engagement (offline/online)

  • designing pitch decks, brochures, and sales materials to drive business growth

  • File Preparation & Quality Control

Strategy

  • conducting research to uncover audience behaviors and market opportunities

  • analyzing competitors to identify strengths, weaknesses, and gaps

  • defining campaign goals, audience segments, and performance benchmarks

  • crafting differentiated brand positioning and messaging strategies.

  • developing platform-specific content for social, email, and webiption

Product & UX/UI

  • designing user-centric experiences to improve usability and engagement

  • creating scalable design systems with reusable components

  • building and testing wireframes and prototypes for optimization

  • developing product features and customer journeys aligned with user needs

Creative Direction

  • leading creative vision and execution for branding and product design

  • creating engaging animations and video content for social and digital platforms

  • designing for paid media, retargeting, and acquisition campaigns

  • designing high-performing email templates and content