Marketing Graphic Design
Digital + print marketing collaterals
● Collection of product images
● Selection of images
● Theme selection for the creative inspired by creatives used worldwide
● Moodboard creation
● Product photoshoot
● Staying adept with brand guidelines
Work Responsibilities
Offline Marketing collaterals
Visual merchandising display graphics for stores.
Print advertisements for newspapers
and magazines (Vogue, Elle, TradePost, IT Spice, Grazia)
Online marketing collaterals
Social media posts that included
• Creatives • Gifs • Newsletters
• Evites • Moodboards
Key Deliverables
Timeline
February 2016 – June 2017
Young, modern, sophisticated and captivating women that are 25 and above age.
Audience
Team & Organization
Marketing Team, Swarovski’s Consumer Goods Business Division.
Offline
Marketing collaterals
Visual merchandising display graphics for stores, magazine print advertisements and event promotion graphics
In-Store Print Campaign for Swarovski
Campaign's objective: To design promotional material that emphasizes the elegance and allure of Swarovski’s Crystal Dust Bangles for a spring offer.
Product image: Swarovski Crystal Dust Bangles
Deliverable: In-store Print creative
Theme: Spring and Feminine
Timeline: 2 weeks sprints
Promoting consumer offer
Concept Development
Seasonal Inspiration
Spring was chosen as the primary theme, reflecting renewal and beauty. Soft, pastel pink flowers were incorporated to symbolize the freshness of spring, bringing out a delicate and luxurious vibe.
In-store Valentine’s day Promotion
Print display
The Design Process
I started by researching Valentine's Day trends and Swarovski's brand aesthetics, focusing on how to evoke a sense of romance and elegance.
I explored various design elements that could represent both love and luxury, such as delicate pink hues, soft textures, and shimmering details.
Once the concept was finalized, I moved to digital design tools, I integrated the pink ribbon box into the design, balancing it with Swarovski’s branding elements to create a cohesive and appealing aesthetic.
Magazine print advertisement
Advertisement display for Trade Post, Elle Magazine, Vogue Magazine and The Watch Factory
Print Advertisement for Trade Post, July 2016
Print Advertisement for Trade Post, July 2016
Print Advertisement for Trade Post, July 2016
Magazine print advertisement
Magazine Ad for Elle Magazine
Magazine Ad - The Watch Factory
Print A2 Standee
Swarovski Fall Winter 2016 Collection
My Work Responsibilities
● Collection of product images
● Selection of images
● Theme selection for the creative inspired by creatives used worldwide
● Moodboard creation
● Product photoshoot
● Staying adept with brand guidelines
Online Marketing collaterals
Social Media Creatives, Brand collaborations Swarovski x ELLE, Animated gifs, E-vites)
Valentine’s day campaign
Campaign's objective: To highlight a special consumer offer for Valentine's Day, featuring a pink ribbon box.
Timeline: 2 weeks sprints
Product image: Watch case
Deliverable: Print creative
Theme: Love and luxury
Social Media Ad
Mother’s Day Offer
Creatives designed for Swarovski Facebook
Mother’s day offer by Swarovski 2017
Diwali evite
Animated gif for Save the date e-invite for Diwali installation
Campaign's objective: To design an evite featuring the unveiling of the "Sparkling Flame"
Timeline: 2 weeks sprints
Product image: Installation of flame
Deliverable: Digital creative
Theme: Festive
The Design Process
This design process was about blending cultural storytelling with contemporary design, creating a visual narrative that resonates with the audience and enhances the brand’s presence.
Concept Development
Created a striking contrast using a black background to symbolize the night sky, punctuated by animated chandelier lights that mimic the dance of a flame
Design Execution
Crafted the visual using a rich palette of golds and warm tones to represent the flicker of diya lamps and the sparkle of firecrackers.
End of Season Sale
Animated Gif
Campaign's objective: To promote Swarovski's End of Season Sale
Timeline: 2 weeks sprints
Product image: Swrovski global balloon image
Deliverable: Digital creative
Theme: Celebration
India Collection GIF
Gif designed for social media promoting India Collection
Campaign's objective: To promote Swarovski's India Collection
Timeline: 2 weeks sprints
Product image: India collection sets,
Deliverable: Digital creative
Theme: Indian cultural heritage
Brand Collaboration
Swarovski x ELLE Contest Graphic design
Campaign's objective: To promote cross collaboration between Swarovski and Elle
Timeline: 2 weeks sprints
Product image: Swarovski Pierced earrings and Pink ribbon box collection sets
Deliverable: Digital creative
Theme: Sparkle
What I learnt at Swarovski?
Swarovski helped me make my ‘designer’ dream come true. I applied my knowledge and skills and was enchanted by the global brand integration and marketing key concepts. The collaboration between designers, marketers, sales and the impact it has on business was evident.