The Idea Girl
At The Idea Girl design agency in New York, I strategised with emotive design approach for female black stories.
Key Deliverables
Type and Logo Exploration
Moodboard and Color Palette
Target Client Persona and Customer Journey
Competitive Analysis
My Role
Visual Design, Brand Identity, Strategy Design, Print, Digital, packaging, web, and/or graphic design
Duration
September 2021 – January 2022
Team
TIGA Brooklyn, NY
Type and Logo Exploration
Moodboard and Color Palette
Target Client Persona and Customer Journey
Competitive Analysis
