Connection
investigates the distributed work model that escalated during the Covid-19 pandemic on human emotions.
intends to build healthy human interactions, community development and cultural empathy in a post-pandemic distributed working environment.
Project
Strategy Design
My Role
Ethnography, Research Design, Strategy, Synthesis, Insights
Target Audience
Remote workers
(22-35 year old)
Duration
August 202 – November 2022
Team
Michael Fensom, Kenta Kaneda and Srishti Arora
Tools
Miro, Personas, Storyboard, Journey map
Project Brief
The aim was to identify, create and sustain ways to work in a remote working environment globally post an emotional, mental and a physical health crisis.
Distributed work model
Lack of human connections
Ways we can humanize technology
The Research Process
Objective
question the target users to identify the change in mindset and emotions while working and the transition they go through while working in-person, fully remote and hybrid models.
This is a three step design research process that we followed through to initiate dialogue.
1. User Interviews
Remote + Hybrid workers
Demographics
Location, Industry
Job Profiles
2. Expert Interviews
Behavior Experts
Psychologists
Cultural Experts
Body Image/Language
Future of Work
Trend Forecasters
Communication Experts
3. Research Insights/ Strategy
Abstraction Ladder
Brainstorm
Frameworks, Mental Models, Wordmap
Chief Empathy Officer
Individual, Organisation, and the Team