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Connection

 

Connection

  • investigates the distributed work model that escalated during the Covid-19 pandemic on human emotions.

  • intends to build healthy human interactions, community development and cultural empathy in a post-pandemic distributed working environment.

 
 
 




Project
Strategy Design

My Role
Ethnography, Research Design, Strategy, Synthesis, Insights

Target Audience
Remote workers
(22-35 year old)

 




Duration
August 202 – November 2022

Team
Michael Fensom, Kenta Kaneda and Srishti Arora

Tools
Miro, Personas, Storyboard, Journey map

 
 

Project Brief

The aim was to identify, create and sustain ways to work in a remote working environment globally post an emotional, mental and a physical health crisis.

  • Distributed work model

  • Lack of human connections

  • Ways we can humanize technology

 
 
 
 
 
 

The Research Process

Objective
question the target users to identify the change in mindset and emotions while working and the transition they go through while working in-person, fully remote and hybrid models.

This is a three step design research process that we followed through to initiate dialogue.

1. User Interviews

Remote + Hybrid workers

  • Demographics

  • Location, Industry

  • Job Profiles

 

2. Expert Interviews

  • Behavior Experts

  • Psychologists

  • Cultural Experts

  • Body Image/Language

  • Future of Work

  • Trend Forecasters

  • Communication Experts

 

3. Research Insights/ Strategy

  • Abstraction Ladder

  • Brainstorm

  • Frameworks, Mental Models, Wordmap

  • Chief Empathy Officer

  • Individual, Organisation, and the Team

Mental Map

 
 
 
 
 
 
 

Analysis